Selling Air

John Beckerson and John K. Walton, “Selling Air: Marking the Intangible at British Resorts,” in Histories of Tourism: Representation, Identity, and Conflict ed. John K. Walton, 55-68 (Channel View Publications, 2005). In this chapter, Beckerson and Walton analyze promotional material and medical/scientific opinion on air as a draw to different health resorts. They describe its … More Selling Air