Selling Air

Notes, Summaries & Reviews, Thesis Research

John Beckerson and John K. Walton, “Selling Air: Marking the Intangible at British Resorts,” in Histories of Tourism: Representation, Identity, and Conflict ed. John K. Walton, 55-68 (Channel View Publications, 2005).

In this chapter, Beckerson and Walton analyze promotional material and medical/scientific opinion on air as a draw to different health resorts. They describe its link to the philosophy of climatic determinism, highlighting the different kinds of air publicists from different countries marketed as being salubrious. They seem to constrain their analysis to sea air and to England, which renders the chapter a bit less useful for me. The work is mostly descriptive.

Medical advertising and trust in late Georgian England

Notes, Summaries & Reviews, Thesis Research

Hannah Barker, “Medical advertising and trust in late Georgian England,” Urban History 36, no. 3 (2009): 379-398.

Baker brings sociological theories of trust to bear on the proliferation of medical advertisements in the late 18th and early 19th centuries in four English towns. Using a statistical approach, she evaluates what sorts of rhetorical strategies were used to advertise patent medicines and asks what this can tell us about the people that were purchasing the tinctures and their construction of trust.