Selling Air

Notes, Summaries & Reviews, Thesis Research

John Beckerson and John K. Walton, “Selling Air: Marking the Intangible at British Resorts,” in Histories of Tourism: Representation, Identity, and Conflict ed. John K. Walton, 55-68 (Channel View Publications, 2005).

In this chapter, Beckerson and Walton analyze promotional material and medical/scientific opinion on air as a draw to different health resorts. They describe its link to the philosophy of climatic determinism, highlighting the different kinds of air publicists from different countries marketed as being salubrious. They seem to constrain their analysis to sea air and to England, which renders the chapter a bit less useful for me. The work is mostly descriptive.

The Last Resort

Uncategorized

Vladimir Jankovic, “The Last Resort: A British Perspective on the Medical South, 1815-1870,” Journal of Intercultural Studies 27, no. 3 (2006): 271-298.

In this piece on British health travel to the Mediterranean, Jankovic aims to focus on the “…ways in which the medical reasoning and disease etiology impinged on the choice of resorts and regimens, and how such choice meshed with the broad understanding of the region based not only on the geographical and medical documents but also on its changing cultural stereotypes.” (272) He argues that medical opinion explained some aspects of health travel, but not all, as evidenced by the rapidly changing resort hotspots. Though Jankovic asserts that the “career of British climatotherapy… often drew upon the lay rather than scientific consensus and… often passed it verdicts in accordance to the Victorian environmental mores rather than observations, mortality tables or climatological statistics…,” he acknowledges the vital role that the “garb of impartiality and… use of scientific jargon…” played in legitimizing and differentiating different resorts. (272-73)